JAAGRUTI is a Private, primarily family-funded Trust, registered under the Indian Trusts Act – on 14th December 2009 in the city of Delhi, India.
JAAGRUTI, as the name suggests is an INFORMATION HELPLINE and an endeavor to spread awareness and information on issues pertaining to laws, rights and first aid for animals in general and street animals in particular, whom majority of us Indians co-inhabit their spaces with.
We registered JAAGRUTI in the memory of the first street dog we befriended named ‘Bhooru’, who later went onto become our Pet as well and filled our hearts and lives with joy for the time that he was there on this planet. We understand how it is to feel confused, lost, alone while trying to save an animal’s life; we understand the agony because we have been through it and that is the reason we don’t want any one of you to go through the same agony. Sharing knowledge and information we have acquired through experience over the years is the only way we thought we could reach out to you and thus we try to do so with all our heart, via this blog.
We don’t want to be restricted by our demographics and thus, the scope of guidance that we can offer to anyone around the world on any issue pertaining to animals, environment or any social causes is infinite, thanks to the power of living in a wired and connected world.
We are a brother-sister team that works with fellow like minded people, environment conservation enthusiasts and our trusted team of vets and paravets – to be able to help animals and environment- two subjects we are both passionate about.
We are NOT a RESCUE SERVICE or a HOSPITAL or an ANIMAL AMBULANCE SERVICE, but we trust ourselves to be able to INFORM & GUIDE YOU in the best possible way we can if your intent is to help animals and those who look after them. For those of you who don’t like animals and think this planet is for humans alone, we will try our best to transform you and introduce you to the animals, make you understand their behavioral traits and also the laws of the land and directives from Government Institution, including the Honorable Courts, that have time and again stood by animals.
“Jaagruti”: An inspired awakening
“Never doubt that a small group of thoughtful, committed citizens can change the world.
Indeed, it is the only thing that ever has.”
– Margaret Mead [US anthropologist & popularizer of anthropology (1901 – 1978)]
About the name ‘Jaagruti‘:
‘Jaagruti‘ is a word in Hindi (India’s national language) which has its origins in Sanskrit text.
Jaagruti means ‘to awaken’ or ‘awareness’ .
And if you read the intent and philosophy behind setting up Jaagruti in the lines below, you would understand that no other name could have done justice to the work we do and aim to do.
About Jaagruti’s Logo:
Our logo epitomises the intent behind this initiative. It may please be noted that both of our Logos with taglines/WordMarks are now registered Trademarks owned by us.
The ‘pugmark’ and the ‘leaf‘ in the logo is symbolic of Jaagruti’s objective to spread awareness on environmental and animal issues to people across all sections of the society, the informed as well as un-informed, the converted as well as the layman.
“The hardest struggle of all is to be something different from what the average man is.”- Charles M Schwab
We understand that the majority of people in this world mock at those who sincerely work for such causes and often the people who are keen on doing something feel disillusioned and helpless, we promise to mentor and guide you with all we possibly can so that you never feel alone in your fight to make this world a better and kinder place.
The ‘torch/baton of flame’ in our logo is symbolic of our intent to be the catalysts that can inspire and empower individuals to take informed action to solve problems that they face/are facing/wish to rectify on their own. For we believe that a positive and enthusiastic attitude to tackle any situation head-on causes a chain reaction of positive thoughts, events, and outcomes. It is this attitude that acts as a catalyst, a spark that creates extraordinary results.
We believe in making an effort- success or failure is not the parameter by which we judge anybody or any action of ours or theirs. As is said, there are no failures, just experiences that make up our life.
William Arthur Ward once said, that “The greatest failure is the failure to try”
Take a little step forward. Be the change!
Jaagruti is the beginning of a dream that aims to be a movement that would inspire people to ‘be the change that they wish to see in the world‘ and follow their heart and take best action at an individual level for the benefit of all beings in the society, and also the flora and fauna which co-inhabit this planet of ours.
Often just giving something our best is often the best we can do to lead a contended life.
Though at times, when we fight to remove and rectify the ills in the society, our best may still not be good enough but still perseverance pays and it is the action and approach we take that counts the most than the results that come out of it. We all learn through trials and errors and it is only when every individual feels empowered to act on one’s own would this world would become a better and a kinder place to live in.
‘Life is too short to wake up with regrets, so love the people who treat you right, forget about the ones who don’t.
Believe that everything happens for a reason.
If you get a chance, take it. If it changes your life, let it.
Nobody said life would be easy, they just promised it would be worth it!’
– Harvey Mackay
* If you have any further queries about ‘Jaagruti’ , you may please write to us email@example.com
Vasudha and Vivek
Co-founders and Trustees, “JAAGRUTI”